➭ Spring again
bring spring to your step
Spring Again is a fictional marketing campaign for unique Vans shoes. The personal and casual photography, meant to mirror Vans' own dynamic photographic style, is enhanced by the cartoon style illustration bringing a spark of imagination and fun to this spring collection.
The main concept was to create a queer friendly campaign, something that gave the flowery shoes new life and personality; they don't have to be just for girls. Spring Again is about finding your individuality and expressing it through fashion.